Home   >  Research

Research Interests

Digital marketing and Retail technology : 

E/M-commerce; Media communication via Omnichannel; Mixed Reality


Fashion Consumer behaviors: 

Information Processing & Psychophysiological Responses (Eye-tracking, Heart rate, etc.); Creativity; Consumption Culture of Global Consumers


Publications

(*corresponding author)

Jang, H., Jang, J. Y.*, & Kim, D. Y. (2024). How Brand Names Affect Consumer Perceptions: An Experimental Study on the Sound Symbolism of Foreign Brand Names. Journal of Global Marketing, 1-19. DOI: 10.1080/08911762.2023.2299011 [Scopus]


Kang, S., Jang, H.*, & Jang, J. Y. (2023). Ten-Year Change in Vegan Fashion and Beauty Industries in Korean Society -A Corpus Analysis- . Journal of the Korean Society of Clothing and Textiles, 47(4), 625-645. [Scopus, KCI]


Jang, J. Y., & Kim, D. Y.* (2023). Social Media as Acculturation Agent: Vietnamese Consumers’ Assimilation into South Korean Culture. International Journal of Human–Computer Interaction, 1-11. [SSCI, SCIE, Scopus]


Jang, J.Y.* (2023). Analyzing visual behavior of consumers in a virtual reality fashion store using eye tracking. Fashion and Textiles, 10(24), 1-16. [SCIE, Scopus]


Choo, H. J., Jang, J. Y. *, Baek, E., Lee, H. K., & Kim, H. (2022). A Study on the Multidimensional Consumption Value of Vietnamese MZ Generation-Focusing on the Relationship between Consumption Value Factors, Demographic Characteristics, and Global Consumption Propensity-. Journal of the Korean Society of Clothing and Textiles, 46(5), 848-867. [Scopus, KCI]


Yun, S. J., Jang, J. Y. *, & Lee, H. K. (2022). A Study on the Current Status of Hanbok Education in the Era of Fashion Hanbok. Journal of the Korean Society of Clothing and Textiles, 46(4), 687-703. [Scopus, KCI]

Choi, A., Jang, J. Y.*, & Choo, H. J. (2020). Window Creativity of a Fashion Store-Its Effects on Consumer Emotions and Behavioral Intentions. Journal of the Korean Society of Clothing and Textiles, 44(1), 13-32. [Scopus, KCI]

Hur, H. J., Jang, J. Y.*, & Choo, H. J. (2019). The Effect of VR Fashion Shopping Channel Characteristics and Consumer’s Involvement in Channel Acceptance -Focusing on the Vividness, Interactivity and Fashion Involvement-. Journal of the Korean Society of Clothing and Textiles, 43(5), 725-741. [Scopus, KCI]

Jang, J. Y., Hur, H. J., & Choo, H. J.* (2019). How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value. Fashion and Textiles, 6(1), 1-16. [SCIE, Scopus]

Kim, E. T., Jang, J. Y., & Park, J.* (2018). How Does Narcissist Cope with Close Others’ Mimicry Buying of Fashion Products? -Differentiation Strategies according to Social Status of Mimickers-. Journal of the Korean Society of Clothing and Textiles, 42(6), 897-908. [Scopus, KCI]

Jang, J. Y., Baek, E., Yoon, S. Y., & Choo, H. J.* (2018). Store design: Visual complexity and consumer responses. International Journal of Design, 12(2), 105-118. [SSCI, SCIE, A&HCI, Scopus]

Jang, J. Y., & Chun, J.* (2018). A Research on the Characteristics of Virtual Reality Stores -Focused on Hyundai VR Store and eBay VR Department Store-. Journal of the Korean Society of Clothing and Textiles, 42(4), 671-688. [Scopus, KCI]

 Jang, J. Y., Baek, E.*, & Choo, H. J. (2018). Managing the visual environment of a fashion store. International Journal of Retail & Distribution Management, 46(2), 210-226. [SSCI, Scopus] 


Books

Zhou, S., Baek, E., & Jang, J. (2022). The Rise of Virtual Representation of Fashion in Marketing Practices: How It Can Encourage Sustainable Luxury Fashion Consumption. In Sustainable Luxury (pp. 271-292). Palgrave Macmillan, Cham.


Conference Presentations

(*presenter)

Retail Innovations and Digital Marketing

 

Kim, D. Y.*, & Jang, J. Y. (2023). The effect of avatar customization on the psychological ownership of fashion products. 2023 Korean Scholars of Marketing Science International Conference. Oral Presentation 


Jang, J. Y.*, & Kim, D. Y. (2023). How immersive retailing affects consumers’ urge to buy: Impacts of self-imagery, positive emotion, and self-relevance. 2023 Global Marketing Conference. Oral Presentation 

 

Chenn, A., Lee, H. A., Chong, S. M., Jang, J. Y., & Ki, C.* (2023). Clothes made of pixels and bits: An AI-driven topic modeling analysis of fashion NFTs compared to digital fashion. 2023 Global Marketing Conference. Oral Presentation


Jung, M. K., Lee, J.*, Choo, H. J., Jang, J. Y. (2023). Analysis of the competitive situation of sports apparel brands in the South Korean market. 2023 SFTI-Piattaforma Moda International Conference. Poster Presentation


Jang, J. Y.*, & Kim, D. Y. (2022). Enhancement of self-evaluation through VR fashion shopping. 2022 ITAA annual conference. Poster Presentation

 

Jang, J. Y.*, Hur, H. J., & Choo, H. J. (2021). How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value. The Korean Society of Clothing and Textiles Spring Conference. Young Scholar Award  (Invited Presentation) Oral Presentation

 

Jang, J. Y.*, & Choo, H. J. (2020). Fashion shopping in VR: The effect of telepresence on consumer information processing and satisfaction. International Conference on Clothing and Textiles, Online. Graduate Research Competition Winner Oral Presentation


Jang, J. Y.*, & Choo, H. J. (2020). Analysis of fashion consumers' visual behavior in virtual reality stores. Korea Distribution Association Fall Conference. Oral Presentation


Jang, J. Y.*, & Choo, H. J. (2019). Research on the effect of product presentation through immersive virtual reality. The Korean Society of Clothing and Textiles Spring Conference. Oral Presentation


Jang, J. Y.*, & Choo, H. J. (2019). The immersive VR technology and fashion distribution. The Korea Distribution Association Spring Conference. Oral Presentation

 

Hur, H. J., Jang, J. Y.*, & Choo, H. J. (2018). Acceptance of VR Shopping: Examining the Role of Technological Characteristics and Consumer Fashion Involvement. ITAA annual conference, Cleveland, OH, USA. Poster Presentation


Jang, J. Y.*, Hur, H. J., & Choo, H. J. (2017). The effect of the characteristics of immersive VR store on consumer approach intention. The Korea Distribution Association Fall Conference. Oral Presentation


Jang, J. Y. *, & Chun, J. (2017). A study on the characteristics of virtual reality store as a fashion communication media. The Korean Society of Clothing and Textiles Spring Conference. Poster Presentation

 


Store Environment Management


Beak, E.*, Jang, J. Y., & Qu, Y. (2021). The effect of online fashion product image presentation method on consumer image elaboration. Korea Distribution Association Spring Conference. Oral Presentation


Jang, J. Y.*, Yoon, S. Y., Baek, E., & Choo, H. J. (2016). The Effects of Visual Complexity in a Fashion Store Environment on Consumer Emotions and Approach Behavior. ITAA annual conference, Vancouver, Canada. Oral Presentation


Jang, J. Y.*, Baek, E., & Choo, H. J. (2016). Methodological exploration of store environment research. Korea Distribution Association Winter Conference. Oral Presentation


Jang, J. Y., Baek, E.*, Yoon, S. Y., & Choo, H. J. (2016). Understanding the affective response of consumers to the visual complexity of a fashion store: A psychophysiological approach. International conference on applied human factors and ergonomics, Orlando, FL, USA. Oral Presentation


Baek, E.*, Choo, H. J., Yoon, S. Y., Oh, H., & Jang, J. Y. (2016). Effects of Visual Warmth on Consumers in a Fashion Store. The American Collegiate Retailing Association, New Jersey, NY, USA. Oral Presentation


Jang, J. Y., Yoon, S. Y.*, Choo, H. J., & Baek, E. (2016). The Impact of Visual Complexity in a Retail Environment on Emotions. International Conference on Emotion and Sensibility, Jeju, South Korea. Oral Presentation

 

Jang, J. Y.*, Baek, E., & Choo, H. J. (2015). The effect of visual complexity of a fashion store on consumer responses. 2015 Korean Society of Consumer Studies Spring Conference. Oral Presentation

 


Global Consumer Behaviors 


Jang, J. Y.*, Kim, D. Y., Choi, S. Y. (2022). Social media as a socialization agent for Korean culture assimilation of Vietnamese consumers. Korea Distribution Association Fall Conference. Best Paper Award Oral Presentation

 

Jang, J. Y., Jang, H.* & Kim, D. Y. (2022). What makes a difference, sounds or letter shapes? An experimental study on the sound symbolism of brand names -focusing on Korean and American consumers-. 2022 International Conference on Clothing and Textiles. Poster Presentation


Kim, H.*, Lee, H. K., Choo, H. J., Kim, R., Baek, E., Jang, J., Park, S., & Nguyen, M. (2022). Diffusion of Korean Style via YouTube Influencers: Evidence from Vietnamese Market. 2022 ACRA(American Collegiate Retailing Association) Annual Conference. Oral Presentation


Choo, H. J., Lee, H. K., Beak, E., Jang, J. Y.* (2021). Self-identification of the global fashion consumption culture and fashion Hallyu consumption behavior of Vietnamese MZ generation consumers. The Korean Society of Clothing and Textiles Fall Conference. Poster Presentation


Choo, H. J., Lee, H. K.*, Beak, E., Jang, J. Y. (2021). The effect of Vietnamese consumers' global identity and national identity on Korean content consumption behavior. The Korean Society of Clothing and Textiles Spring Conference. Poster Presentation

 

Choo, H. J., Lee, H. K., Beak, E., Jang, J. Y.*, & Kim, H. (2021). A study on the consumption value structure of Vietnam's MZ generation. The Korean Society of Clothing and Textiles Spring Conference. Poster Presentation


Jang, J. Y.*, Lee, Y. G., Lee, H. K.*, & Choo, H. J. (2015). Chinese Tourists' shopping talks on SNS. Global Fashion Management Conference at Florence, Florence, Italy. Oral Presentation


Kim, D.*, Kwon, K., Lee, H. K., Lee, J. Y., Jang, J. Y., & Choo, H. J. (2015). The Effect of planned vs. unplanned on Chinese tourists' emotions and attitudes towards fashion products. Global Fashion Management Conference at Florence, Florence, Italy. Oral Presentation


Choo, H. J.*, Lee, H. K., Beak, E., Lee, J. Y., Kim, J. M., Jang, J. Y., Kim, D., & Kim, E. (2014). Qualitative study on the consumption behaviors of Asian long-term residents in consuming Korean fashion products. The Korean Society of Clothing and Textiles Spring Conference. Poster Presentation

 


Fashion Consumer Behaviors


Jung, M. K., Lee, J.*, Choo, H. J. & Jang, J. Y. (2023). Analysis of the competitive situation of sports apparel brands in the South Korean market. 2023 SFTI-Piattaforma Moda International Conference. Poster Presentation


Ki, C. W.*, Jang, J. Y., & Zhou, S. (2022). Do consumers feel empowered by shopping second-hand luxury fashion online?. 2022 International Conference on Clothing and Textiles. Poster Presentation

 

Jang, J. Y., & Kim, J. S.* (2018). Analysis of consumers’ emotional response using psychophysiological measures according to the playfulness type of fashion photography. The Korean Society of Clothing and Textiles Fall Conference. Best Paper Award Poster Presentation


Jang, J. Y.*, & Yoon, S. J. (2018). A Study on the Characteristics of Consumer-Oriented Group Buying based on Online Community and Consumer Motivation. The Korean Society of Costume Fall Conference. Oral Presentation


Kim, E. T.*, Jang, J. Y., & Park, J. (2017). The effect of narcissism on consumers’ differentiation strategies evoked by others’ mimicry buying of fashion products. The Korean Society of Clothing and Textiles Spring Conference. Poster Presentation


Kim, J. M.*, Kim, D., Jang, J. Y., Kim, E., & Choo, H. J. (2015). Analysis of Fashion Consumption Behavior by Household in 2014 in Korea. The Korean Society of Clothing and Textiles Spring Conference. Poster Presentation


Kim, D.*, Kim, E., Kim, J. M., Lee, J. Y., Jang, J. Y., Beak, E., Lee, H. K., & Choo, H. J. (2014). A study on eco-friendly fashion consumption by Korean consumers -focusing on purchasing, use, and disposal stages-. The Korean Society of Clothing and Textiles Fall Conference. Poster Presentation



Fashion Education


Lee, H. K*, Yun, S. J., & Jang, J. Y. (2020). A Study on the Demand for Hanbok Education According to the Characteristics of Hanbok Business Workers - Focusing on the Artistic Competency and Entrepreneurship of Consumers -. The Society of Fashion & Textile Industry Fall Conference. Poster Presentation


Yun, S. J.*, Jang, J. Y., & Lee, H. K. (2020). A study for future hanbok education through a study on the current status of hanbok education and education demand. The Korean Society of Clothing and Textiles Fall Conference. Oral Presentation

Tel : +852 2766 6492

Email : juyeun.jang@polyu.edu.hk

Room ST723, Core S, The Hong Kong Polytechnic University,

Hung Hom, Kowloon, Hong Kong