Physical Venue: SFT Store (HJ211, PolyU) │ Virtual Venue: finnolab.com
In this student-driven exhibition, you can experience virtual 3D mock-up stores made by PolyU SFT students in the Fashion Visual Merchandising Class of 2023/24, Semester 1.
Every project involves students' stunning creativity as future fashion visual merchandisers based on their study and in-depth analysis of the current fashion market and consumer trends. Please visit and go into the innovative fashion store designs through a VR devices.
Physical Venue: SFT Store (HJ211, PolyU) │ Virtual Venue: finnolab.com
Come experience both physical and virtual 3D mock-up stores created by students in the Fashion Visual Merchandising class of 2022/23 (Semester 1). Visit the SFT Store (HJ211) to experience students' stores through AR HoloLens, or experience the exhibition virtually at the link below:
Choo, H. J., Jang, J. Y. *, Baek, E., Lee, H. K., & Kim, H. (2022). A Study on the Multidimensional Consumption Value of Vietnamese MZ Generation-Focusing on the Relationship between Consumption Value Factors, Demographic Characteristics, and Global Consumption Propensity-. Journal of the Korean Society of Clothing and Textiles, 46(5), 848-867. [Scopus, KCI]
Jang, J. Y.*, Kim, D. Y., Choi, S. Y. (2022). Social media as a socialization agent for Korean culture assimilation of Vietnamese consumers. Korea Distribution Association Fall Conference. Best Paper Award Oral Presentation
Yun, S. J., Jang, J. Y. *, & Lee, H. K. (2022). A Study on the Current Status of Hanbok Education in the Era of Fashion Hanbok. Journal of the Korean Society of Clothing and Textiles, 46(4), 687-703. [Scopus, KCI]
Zhou, S., Baek, E., & Jang, J. (2022). The Rise of Virtual Representation of Fashion in Marketing Practices: How It Can Encourage Sustainable Luxury Fashion Consumption. In Sustainable Luxury (pp. 271-292). Palgrave Macmillan, Cham.
Jang, J. Y., Jang, H.* & Kim, D. Y. (2022). What makes a difference, sounds or letter shapes? An experimental study on the sound symbolism of brand names -focusing on Korean and American consumers-. 2022 International Conference on Clothing and Textiles. Poster Presentation
Ki, C. W.*, Jang, J. Y., & Zhou, S. (2022). Do consumers feel empowered by shopping second-hand luxury fashion online?. 2022 International Conference on Clothing and Textiles. Poster Presentation
Dr. Jang won the 11th YOUNGONE Rising Scholar Award, supported by the Korean Society of Clothing and Textiles (KSCT) and sponsored by Youngone Trading Co., Ltd. She was invited to speak at the 2021 KSCT Spring Conference about her paper: "How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value."
Tel : +852 2766 6492
Email : juyeun.jang@polyu.edu.hk
Room ST723, Core S, The Hong Kong Polytechnic University,
18 Dec. 2023 - 31 Jan. 2024
Physical Venue: SFT Store (HJ211, PolyU) │ Virtual Venue: finnolab.com
In this student-driven exhibition, you can experience virtual 3D mock-up stores made by PolyU SFT students in the Fashion Visual Merchandising Class of 2023/24, Semester 1.
Every project involves students' stunning creativity as future fashion visual merchandisers based on their study and in-depth analysis of the current fashion market and consumer trends. Please visit and go into the innovative fashion store designs through a VR devices.
(Go to the Virtual Exhibition Page)
5 Dec. 2022 - 20 Jan. 2023
Physical Venue: SFT Store (HJ211, PolyU) │ Virtual Venue: finnolab.com
Come experience both physical and virtual 3D mock-up stores created by students in the Fashion Visual Merchandising class of 2022/23 (Semester 1). Visit the SFT Store (HJ211) to experience students' stores through AR HoloLens, or experience the exhibition virtually at the link below:
(Go to the Virtual Exhibition Page)
Choo, H. J., Jang, J. Y. *, Baek, E., Lee, H. K., & Kim, H. (2022). A Study on the Multidimensional Consumption Value of Vietnamese MZ Generation-Focusing on the Relationship between Consumption Value Factors, Demographic Characteristics, and Global Consumption Propensity-. Journal of the Korean Society of Clothing and Textiles, 46(5), 848-867. [Scopus, KCI]
Jang, J. Y.*, & Kim, D. Y. (2022). Enhancement of self-evaluation through VR fashion shopping. 2022 ITAA annual conference. Poster Presentation
Jang, J. Y.*, Kim, D. Y., Choi, S. Y. (2022). Social media as a socialization agent for Korean culture assimilation of Vietnamese consumers. Korea Distribution Association Fall Conference. Best Paper Award Oral Presentation
Yun, S. J., Jang, J. Y. *, & Lee, H. K. (2022). A Study on the Current Status of Hanbok Education in the Era of Fashion Hanbok. Journal of the Korean Society of Clothing and Textiles, 46(4), 687-703. [Scopus, KCI]
Zhou, S., Baek, E., & Jang, J. (2022). The Rise of Virtual Representation of Fashion in Marketing Practices: How It Can Encourage Sustainable Luxury Fashion Consumption. In Sustainable Luxury (pp. 271-292). Palgrave Macmillan, Cham.
Jang, J. Y., Jang, H.* & Kim, D. Y. (2022). What makes a difference, sounds or letter shapes? An experimental study on the sound symbolism of brand names -focusing on Korean and American consumers-. 2022 International Conference on Clothing and Textiles. Poster Presentation
Ki, C. W.*, Jang, J. Y., & Zhou, S. (2022). Do consumers feel empowered by shopping second-hand luxury fashion online?. 2022 International Conference on Clothing and Textiles. Poster Presentation
Dr. Jang won the 11th YOUNGONE Rising Scholar Award, supported by the Korean Society of Clothing and Textiles (KSCT) and sponsored by Youngone Trading Co., Ltd. She was invited to speak at the 2021 KSCT Spring Conference about her paper: "How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value."