About our
Laboratory
Fashion Retail Innovation Lab
The Fashion Retail Innovation Lab (FRIL) conducts research to deepen our understanding of the fashion retail environment and retail technologies' impacts on consumer information processing and consumer behavior.
FRIL is led by Dr. Juyeun Jang, an assistant professor in the Department of Design & Merchandising at Oklahoma State University. Her primary research focuses on immersive retailing using advanced technology such as virtual reality and its impact on consumers’ information processing and behavioral responses for developing creative retail environments and business strategies. She also has carried out innovative and practical research projects to investigate the impact of on/offline environments on consumers’ cognitive/affective and psychophysiological responses (eye-tracking, heart rate, muscle activities, etc.).
Areas of Specialization
Retailing
Store environment design and management,
and strategic retail marketing practices
Creativity
Explore the creative thinking and behavior of consumers,
nurturing creativity through fashion education
Virtual Reality
The impact of new technologies including virtual reality (VR)
and augmented reality (AR) on fashion shopping
Information
Investigate the human information processing mechanism
to understand fashion information and its impact
Media
Media communication method and its effects
on fashion consumer behavior
Consumers
Global consumers' affective/cognitive responses
in the rapidly changing market
