About the
Research Lab
Fashion Retail Innovation Lab
The Fashion Retail Innovation Lab (FRIL) conducts research to deepen our understanding of the fashion retail environment and retail technologies' impacts on consumer information processing and consumer behavior.
FRIL is led by Dr. Juyeun Jang, an assistant professor in the Department of Design & Merchandising at Oklahoma State University.
Her primary research focuses on immersive retailing using advanced technology such as virtual reality and its impact on consumers’ information processing and behavioral responses for developing creative retail environments and business strategies. She also has carried out innovative and practical research projects to investigate the impact of on/offline environments on consumers’ cognitive/affective and psychophysiological responses (eye-tracking, heart rate, muscle activities, etc.).
Areas of Specialization

Retailing
Store environment design and management,
and strategic retail marketing practices

Creativity
Explore the creative thinking and behavior of consumers,
nurturing creativity through fashion education

Virtual Reality
The impact of new technologies including virtual reality (VR)
and augmented reality (AR) on fashion shopping

Information
Investigate the human information processing mechanism
to understand fashion information and its impact

Media
Media communication method and its effects
on fashion consumer behavior

Consumers
Global consumers' affective/cognitive responses
in the rapidly changing market