Fashion Retail Innovation Lab
The Fashion Retail Innovation Lab (FRIL) conducts research to deepen our understanding of the fashion retail environment and retail technologies' impacts on consumer information processing and consumer behavior.
FRIL is led by Dr. Juyeun Jang, a research assistant professor in the School of Fashion and Textiles at The Hong Kong Polytechnic University. Her primary research focuses on immersive retailing using advanced technology such as virtual reality and its impact on consumers’ information processing and behavioral response for developing creative retail environments and business strategies. She also has carried out innovative and practical research projects to investigate the impact of on/offline environments on consumers’ cognitive/affective and psychophysiological responses (eye-tracking, heart rate, muscle activities, etc.).
Areas of Specialization
Store environment design and management,
and strategic retail marketing practices
Explore the creative thinking and behavior of consumers,
nurturing creativity through fashion education
The impact of new technologies including virtual reality (VR)
and augmented reality (AR) on fashion shopping
Investigate the human information processing mechanism
to understand fashion information and its impact
Media communication method and its effects
on fashion consumer behavior
Global consumers' affective/cognitive responses
in the rapidly changing market