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12 / 2022  -  01 / 2023

A Store within A Store: Fashion VMD Projects

[ITC3047R] Fashion Visual Merchandising (2022/23-1)
 School of Fashion and Textiles, The Hong Kong Polytechnic University

A Store within A Store: Fashion VMD Projects

12 / 2022  -  01 / 2023

[ITC3047R] Fashion Visual Merchandising (2022/23-1)

School of Fashion and Textiles, The Hong Kong Polytechnic University


Fashion VMD Project

“Effective VM establish and maintain the store’s physical and mental image in the customer’s mind” (Bell and Ternus, 2017, p. 25)

In this student-driven exhibition, you can experience physical and virtual 3D mock-up stores made by PolyU SFT students in the Fashion Visual Merchandising Class of 2022/23, Semester 1. Every project involves students' stunning creativity as future fashion visual merchandisers based on their study and in-depth analysis of the current fashion market and consumer trends. Please visit and enjoy!

 Forever 18(A)          Jacquemus-heure d’or(B)          Cheer(C)          GANNI(D)          Future Billionaires(E)          LOEWE(F)          Awesome Mashers(G) 
Hem(H)          Bang bang(I)          Loewe(J)         Ketchup(K)         Moon (L)          Master Monster (M)          Moschino(N)         Chocolate Brownie(O)

Group A: Forever 18

Louis Vuitton


Group B: Jacquemus-heure d’or


Group C: Team Cheer


Group D : GANNI


Group E: Future Billionaires


Group F: LOEWE


Group G: Awesome Mashers


Group H: Hem


Group I: Bang Bang


Group J: Group 10-Loewe

LOEWE


Group K: Ketchup


Group L: Moon

YOHJI YAMAMOTO


Group M: Master Monster


Group N: Moschino


Group O: Chocolate Brownie

Chocolate Brownie

Tel : +852 2766 6492

Email : juyeun.jang@polyu.edu.hk

Room ST723, Core S, The Hong Kong Polytechnic University,

Hung Hom, Kowloon, Hong Kong