Department of Design and Merchandising, Oklahoma State University
3D Fashion VM Project
“Effective VM establish and maintain the store’s physical and mental image in the customer’s mind” (Bell and Ternus, 2017, p. 25)
This exhibition presents innovative projects developed by students in the Visual Merchandising course. Explore immersive, student-created 3D mock-up stores that reflect core design principles and fashion marketing communication strategies. These virtual spaces demonstrate the students’ thoughtful engagement with today’s fashion landscape, highlighting their creativity and vision as future professionals in the field.
