School of Fashion and Textiles, The Hong Kong Polytechnic University
Fashion VMD Project
“Effective VM establish and maintain the store’s physical and mental image in the customer’s mind” (Bell and Ternus, 2017, p. 25)
In this student-driven exhibition, you can experience virtual 3D mock-up stores made by PolyU SFT students in the Fashion Visual Merchandising Class of 2023/24, Semester 1. Every project involves students' stunning creativity as future fashion visual merchandisers based on their study and in-depth analysis of the current fashion market and consumer trends. Please visit and go into the innovative fashion store designs through a VR devices.